3/6/2023 0 Comments Design mood boardMixing mood board elements in with a presentation rather than bolting them on at the end can be an effective way of communicating concepts to the client. Remember, you're trying to use subliminal visual tricks to help a client to 'get it'. That's the standard practice, but you can also consider making them part of your pitch or presentation. They stand alone to provide guidance on mood and tone. Mood boards are generally considered to be separate from a pitch or presentation. Incorporate your mood board into your pitch Just be careful with your fingers on that blade! 07. The tactile nature of cut-out images glued onto boards enhances the emotiveness of what's being communicated. It may seem like an old-fashioned thing to do, but perception-wise it's a real ace up your sleeve as a designer. Although cutting this stuff up with a scalpel and spray mounting cut-out images onto it can be a hassle (especially if you're not dexterous with a blade), it can also be extremely effective as a presentation tool. Traditionally, mood boards were made from foam board. When it comes to making a physical mood board, don't be afraid to get, well, physical. Build things up around a large imageĭon't be afraid of getting crafty (opens in new tab) Think about how a person viewing your mood board solely via email would view it, and make sure that they will be able to follow its flow. Choose the right formatĪim to establish how your mood board is going to be presented from the outset because this will determine how you go about creating it and how much or little detail to include.Īn 'offline' mood board will generally be looser in style and could still be presented online, with some explanation, while a completely online mood board should be tighter and will generally need to work harder to convey a theme or style. This can make it much easier for a client to interpret your ideas. When putting together your mood boards, think of yourself as a curator rather than a collector, and try to introduce meaning and threads that connect the images. Have you ever been to a gallery exhibition and just not felt 'touched' by the exhibition or 'moved' by what was on show? It's very easy to shove a load of stuff together and call it an exhibition, but it takes real talent to curate threads and synergies between works to make an exhibition that holds together. Want to make your mood board even more engaging? Make it interactive by adding links to external resources, pop-up effects and even background music that aligns with your theme.Curate your collection as you would in an art gallery You can also embed your mood board anywhere on a web page using a snippet of code. Or, if you have unique images of your own, you can easily upload them to your graphics library.ĭownload your mood board in image or PDF format, or publish and share it online using a link. You can replace the images with free stock photos that come built-in with the editor in just a couple of clicks. Instead of worrying about creating layouts or collages from scratch, all you need to do is pick a template that resembles closely to what you have in mind, and replace the placeholder content with your own. Visme’s mood board templates make it easier than ever for anyone to create mood boards in a few minutes. They help you visualize ideas, feelings, moods and themes with the help of stunning, relevant imagery that’s carefully picked out to represent your brand or project. Mood boards are an essential part of any creative process.
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